ILLUMINA 2017

Twenty years ago, in 1997, some of the many bright minds at MDI Gurgaon wondered how it would be to illuminate the natural, but unexplored parts of the human behaviour. As the fireworks lit up the night sky, ILLUMINA was conceptualized – disguised market research for the truest insights into how consumers behave. Since its … More ILLUMINA 2017

Young people are spending less and less time reading books

A couple of years ago, during the times of our parents and grandparents, there were very few sources of entertainment: visiting the circus, playing sports, talking to people or reading. For people who were looking to learn new things or gain some information, they were restricted to the latter two options. Libraries were considered to … More Young people are spending less and less time reading books

USA vs CHINA: Why China still has a long, long road to travel… (by a wondering MBA)

The question beckons as we move on, and as the term ‘multi-polar’ is associated with the world in earnest. The recent statement by a Pakistani envoy in this regard seems to be a confused acceptance by the desperate loner in search of a new power to stick to. Russia, a spent but still a formidable … More USA vs CHINA: Why China still has a long, long road to travel… (by a wondering MBA)